Understand your buyer’s journey: turn affinity into leads and sales. Future-oriented online strategy delivered fast. Customer conversion expertise (decision process, customer journey, user experience) based in Konz (Trier, Germany). Work & travel to Antwerp, Berlin, Frankfurt, Luxembourg. Talk to me.

Conversion Optimization Manager & Agency (Cro, Konversion)

Conversion is when you get the call.

Thomas Winterstetter: conversion is what any business wants, professional optimization services [specialist available for hire] - Antwerp Berlin Frankfurt Luxembourg. Independent business strategy consulting.

Conversions is what any business needs

A telephone call, a sale, a support request, a review or a recommendation

Creating and maintaining an online presence is one thing. Performance indicators show how well a website does, conversion is a key factor.

A successful conversion has different faces: a telephone call, a sale, a support request, a review or a recommendation.

Conversions occur through organic and paid content. Growth through lead generation, revenue and return on investment (Roi).

Business-oriented web sites designed to increase sales for a business

Better value


I will give you a conversion marketing strategy using your customers’ key terms, build an easy-to-navigate website, design attractive landing pages for your products & services, deploy key visual images and draft clear-to-understand copy for your target audience & new potential clients. We’ll make adjustments as we go.

Strategy of conversion marketing / web marketing

Qualified visitors through search engines, social networks and web pages

New insights, new ideas. And then you have a continuous cycle of improvement.

Behavior analysis

Improving conversion rate through testing client engagement

Optimize decision process, customer journey and user experience: a successful conversion rate results in a telephone call, a sale, a support request, a review or a recommendation. Interactions and online conversions occur through organic and paid content. Ultimately customer conversion strategy results in growth, revenue & return on investment.

Digital marketing tools & techniques

Why conversion optimization strategy trumps tactics every time

Key terms & conversion strategy glossary

Conversion-boosting strategies

Auf gut deutsch: Vieles von dem, was als Konversionsoptimierung und Segmentierung von Benutzergruppen angeboten wird, ist Schwachsinn.

Konversion: Ressourcen & Tipps

Konversion entsteht durch ein Angebot, das für jemanden unbedingt erforderlich (zwingend) wird. Es müssen Bedarf und Budget existieren, jemand muss den brennenden Wunsch haben, durch ein bestimmtes Angebot seine Lebenssituation aufzuwerten.

Unser Internetauftritt muss ein Abbild des realen Lebens in eine formale, maschinell verarbeitbare Repräsentation übertragen. Diese soll den potenziellen Kunden (Interessenten) emotional tief berühren - im Ergebnis kann Konversion entstehen: Sie beginnt regelmäßig mit Interesse an der Sache und einer daraus resultierenden Handlung (Kontaktaufnahme, Dialog).

Vieles von dem, was als Konversionsoptimierung und Segmentierung von Benutzergruppen angeboten wird, ist Schwachsinn. Denken Sie selbst, statt sich von Verkäufern beraten zu lassen. Soweit gewünscht, helfe ich gern.

Hinweise zur Konversion im Onlinehandel

Schlagwörter (Keywords)

Available for hire


Relationship is a strong, deep, or close association or acquaintance between two or more people. If you feel like talking give me a telephone call: +49-174-6551981 or send your message to thomas@winterstetter.online — I’ll be in touch.

[To hire] context

Online terms: available for hire, change management, connecting business partners, experts & specialists, data & digital services, decision making, digital agency, digitalization, digital marketing officer, disruption / disruptive technology, freelance / self-employed freelancer, forward thinking, first class, hidden champions, high profile professional, immediate help & support

[To hire] glossary

Cutting edge: consulting & support network (giving of a professional opinion regarding the substance or procedure of an issue in relation to a particular factual situation / i. e. as business partner); expert, extreme, radical & versatile, predictive maintenance, rapid response, shelter & security, special issues & topics, urgent emergency

[To hire] specialist

Fast & light: conversion manager, consultant, customer acquisition management, customer happiness, interim manager, real estate marketing, online professional since 1996, independent research, search engine marketing


Acronym jungle unpacked. CH²: customer happyness is the one thing that counts in the end. CMS: content management system, the CMS is a solution for content management including organising, publishing, editing. PageRank: (PR) is an algorithm used by Google Search to rank websites in their search engine results. SEA: advertising in the search results with AdWords & Bing Ads. RWD: responsive web design / web designer. SEO: optimization of a webpage for search engines (Bing, Google). UX: user experience is concerned with the way a user interacts with a website.

Digital Lëtzebuerg

Letzland's ICT sector is a hub for IT and communications, as well as environmental technology, biotechnology, logistics & financial services companies. Luxembourg-Kirchberg: institutions of national importance in Grand Duchy of Luxembourg. Esch-Belval: New Belval & Belval Campus near Esch-sur-Alzette. Bertrange: (Bartringen, Mamer, Strassen) Luxembourg's largest shopping centres: La Belle Etoile & City Concorde. Banks & insurance companies in this area: BIL, ING, BGL BNP Paribas, Raiffeisen, Vivium, Garanti Bank, DZ Privatbank, CBP, KBL. Grevenmacher: office space for rent in Luxembourg. Wasserbillig: rent furnished office space Luxembourg. Serviced office space for rent in Luxembourg. Communities: Dudelange, Schifflange, Bettembourg, Pétange, Ettelbruck, Diekirch, Capellen, Dippach, Weiswampach. Belgium: Antwerpen, Anvers.

Thomas Winterstetter, 54329 Konz (Trier), Trierer Strasse 57, Germany | Imprint & privacy

Web Statistics