1996–2017

Agence digitale

I can help

Understand your buyer’s journey: use good judgement to generate leads, likes and sales. Digital agency specialist (decision process, customer journey, user experience) based in Konz (Trier, Germany). Work & travel to Antwerpen, Berlin, Frankfurt, Luxembourg. Talk to me.

Thomas Winterstetter: online communications, information design, webdesigner [specialist available for hire] - Antwerp Berlin Frankfurt Luxembourg. Digital agency for business strategy consulting.

Digital Sherpa

Proposal

I offer trustworthy outside help and will point you to what digital change means to your situation. As a knowledgeable friend I share insight & power of judgement because data does not tell you what to do. We’ll make adjustments as we go.

Available for hire

What I do: well executed, clean and coherent work with attention to detail, resulting in credible high performance content & information design for small ready business opportunity. Fast, efficient & reliable. As clients buy engagement I focus on proposal, pricing, negotiations, closing and: relationships. Customer relations last, transactions are just one time.

Better website built in 72 hours

Responsive web design. Minimal footprint, fast & light. The clear powers of judgment.

Anything else – let’s talk.

We can’t know what the future brings: sales leaders & small business owners thus create windows of opportunity for B2C and B2B. As prospects move from awareness to consideration I drive the conversion rate for each stage of their buyer’s journey. Turning visitors into leads with business-to-business (B2B) content experience. Creating opportunity on the internet. Instead of looking for the answers data provides, I look for the questions it generates.

Potential

Development potentialities: recognizing our opportunities we can benefit others. Seeking self-education and becoming able to use it.

Volatility

Things change quickly: times change quickly too. Everything composite is impermanent. It is uncertain how long conditions will remain for us to make necessary changes.

Cause & effect

We create the future: it is up to us what will happen. Our present state is a result of our past behavior and today’s decisions create our future.

Joy

Emancipation & self recovery: we cannot benefit anybody while confused or disturbed ourselves. Clear awareness feels fresh and meaningful.

Target Audience

The right clients to attract: 1 percent entrepreneurs. Avantgarde. Bicycle & cycling. Biotech. Blockchain. Business competence. Campaign & campaigning. Consulting. Design, art & fashion. Digital services. Disruption experts & specialists. Electrified transportation (transport- as-a-service [TaaS]). Guide Michelin-star restaurant chefs. Financial service. Independent consultants. International clients & customers from Austria, Belgium, Germany, Italy & Switzerland. Photography. Progress. Real estate broker. Research & development. True luxury. Urban mobility.

Talk to people

Communication is key: attitude, competence, empathy, flow, language, timing, tone. Explain, understand. Copywriter & storytelling. Can form complete, meaningful & useful sentences. The right choices. The right words. Communications consulting & information design.

Collaborations

Collaborations are the future: the digital face of everything is here to stay. Don’t leave your communications & reputation to Facebook®, Instagram®, a five-star quality rating system, good and bad reviews, recommendations, fluff & distraction. I help to create a meaningful digital expression for ready business [B2C & B2B] in global competition. Better choices. Anything but average. Information architecture on your own terms. Online market communications design for small business sales experience. Have an idea, expand the idea. Cross-sell and upsell. Adapting quickly to a changing world.

Business Success

Technicality: Components matter and some technical understanding is a must. Here’s what I use and how I go about building websites. Content design: research, html5 & markdown. Content management system software: Craft cms 2 / 3. E-commerce web shop online store system software: Craft commerce. Hosting: Domain Factory.

Persistance

One word: persistance. Search engine results matter and seo optimization is crucial. Here’s how I optimize web pages. Icons (SVG): The Noun Project. Loading time: fast. Photography: sparing use of images. Recognizing TF-IDF as a ranking factor: TF-IDF (Term Frequency-Inverse Document Frequency) is a way to figure out how important a word is in a document based on how frequently it appears in it. Finding synonymous terms with high lexical relevance. Responsive design: lean & clean. Seo: latent semantic indexing (Lsi). Typography: system fonts only for online legibility & web site loading speed. Content & software updates: high frequence.

Thomas Winterstetter: online communications, information design, webdesigner [specialist available for hire] - Antwerp Berlin Frankfurt Luxembourg. Digital agency for business strategy consulting.

Good performance differentiates you

The Google scores for winterstetter.online: it looks like we’re in good shape. What’s holding you back to improve your performance on the web and in the search results of Bing® & Google® today?

Mobile Friendliness

99/100

A site for mobile devices: in a mobile-first world, marketers have the opportunity to be highly relevant by considering a consumer’s intent, context, and immediacy. Mobile is changing the world. Today, everyone has smartphones (iPhones) with them, constantly communicating and looking for information. In many countries, the number of smartphones has surpassed the number of personal computers; having a mobile-friendly website has become a critical part of having an online presence.

Mobile Speed

100/100

Get your PageSpeed score and use PageSpeed suggestions to make your web site faster: activate performance web practices and learn about latest performance web optimizations for your web-site. Clients & prospects will love a speedy website experience.

Desktop Speed

100/100

How to make pages load faster: the Google® PageSpeed tool is a guideline for best web performances practices. It provides recommendations for optimizing your website for page load speed. Some technical expertise is needed. Recommendations can be followed using almost any content management system (Cms), i. e. Craft cms.

Available for hire

Hello

Relationship is a strong, deep, or close association or acquaintance between two or more people. If you feel like talking give me a telephone call: +49-174-6551981 or send your message to thomas@winterstetter.online — I’ll be in touch.

Auf gut deutsch: Digitalisierung und Zukunftspotential Industrie 4.0

01

Die digitale Zukunft

Always-On Mentalität. Konsequente Modernisierungsstrategie. Flächendeckend leistungsfähige digitale Infrastruktur zur digitalen Transformation. Wirksame internationale Datenschutzstandards und starke Verschlüsselungstechnologien. Süddeutsche Zeitung: digitales Morgen. Online-Handel, 3D-Druck, Internet der Dinge. Die digitale Revolution in Gesellschaft, Staat und Politik. Die digitale Zukunft braucht Bildung. Die MINT-Disziplinen (Mathematik, Informatik, Naturwissenschaften, Technik) spielen in der digitalen Gesellschaft eine wichtige Rolle.


Bildung ist das zentrale Element für Selbstbestimmung und sozialen Aufstieg. Die freiheitlichen und humanistischen Werte des Grundgesetzes sind ein wesentliches Bildungsziel.

02

Neue digitale Welt

Technologie und Infrastruktur bedeuten digitale Zukunft. Methodenkompetenz zählt, Neugier ebenfalls. Google macht Information nicht zu Wissen: Was in den Suchergebnissen auf Platz 1 steht (Korrektheit und Relevanz von Informationen und Quellen), muss kritisch hinterfragt werden können.


03

Big Data

Die Analyse zur Mustererkennung in großen Datenmengen. Analyse von Daten des Kunden. Das Erschaffen neuer Produkte auf Basis personenbezogener Daten. Stichworte: ›Smart Home‹, ›Smart Cities‹ und ›Smart Regions‹

04

Digitalisierung ist ein Werkzeug

Persönlichkeitsschutz, Datenschutz, Datensicherheit. Veränderung, Chancen auf individuelle Bildung. Die Kreidezeit ist vorbei. Informationen und Wissen sind überall verfügbar. Auch in Antwerpen, Berlin, Frankfurt, Luxembourg


Die Jungen greifen morgens als erstes zum Smartphone. Die Alten nach der Lesebrille, und dann nach dem Smartphone. Die (mentale) Überforderung ist offensichlich. Was aber wird für die Leute besser – mit dem Knäckebrot vorm Gesicht?


05

Industrie 4.0 - das Internet der Dinge und die digitale Transformation der Wirtschaft


06

Digitalagentur für Beratung bei der Digitalisierung im Mittelstand

Agentur für Digitalisierung. Agentur für digitale Lösungen. Digitalagentur. Risiken der Informationssicherheit. Die Themen der Arbeitswelt sind: Digitalisierung, demografischer Wandel, Globalisierung. Dampfmaschine (Wirtschaft 1.0), Fließband (Wirtschaft 2.0), Industrieroboter (Wirtschaft 3.0), Digitalisierung (Wirtschaft 4.0). Die digitale Bühne kann jeder betreten, so auch Freiberufler und Selbstständige: selbständige Beratungsleistungen als Beiträge globaler Digitalisierung, Innovation und Kreativität. Beispiel: Industrie 4.0 in Berlin.

Der Begriff der Qualität: digitale Angebote, digitale Qualität. Daten sind Währung, personenbezogene Daten sind das neue Gold. Moderne Verbraucher sind mobil, Dienstleistungen und Waren sind mobil. Digitale Wirtschaft lebt von datengetriebenen Geschäftsmodellen. Neue Lieferservices. Neue Rahmenbedingungen. Neue Erfahrungen durch ergebnisoffene Prozesse, Feldversuche, Gründerkultur, Pilotprojekte, Startup-Unternehmen (Innovatoren, Disruptoren, Hidden Champions). Scheitern als Facette von Erfolg.


Share Economy als Konkurrenz zu etablierten Produkten und Unternehmen: Erhebung und Speicherung von Daten: Apps, soziale Netzwerke, Suchmaschinen. Der Begriff des vermeintlich kostenlos hat einen hohen Preis.


Quelle: Textfragmente aus dem Dokument der FDP-Bundespartei: Chancen der digitalen Gesellschaft.

[To hire] context

Online terms: available for hire, change management, connecting business partners, experts & specialists, data & digital services, decision making, digital agency, digitalization, digital marketing officer, disruption / disruptive technology, freelance / self-employed freelancer, forward thinking, first class, hidden champions, high profile professional, immediate help & support

[To hire] glossary

Cutting edge: consulting & support network (giving of a professional opinion regarding the substance or procedure of an issue in relation to a particular factual situation / i. e. as business partner); expert, extreme, radical & versatile, predictive maintenance, rapid response, shelter & security, special issues & topics, urgent emergency

[To hire] specialist

Fast & light: conversion manager, consultant, customer acquisition management, customer happiness, interim manager, real estate marketing, online professional since 1996, independent research, search engine marketing

Change

Acronym jungle unpacked. CH²: customer happyness is the one thing that counts in the end. CMS: content management system, the CMS is a solution for content management including organising, publishing, editing. PageRank: (PR) is an algorithm used by Google Search to rank websites in their search engine results. SEA: advertising in the search results with AdWords & Bing Ads. RWD: responsive web design / web designer. SEO: optimization of a webpage for search engines (Bing, Google). UX: user experience is concerned with the way a user interacts with a website.

Digital Lëtzebuerg

Letzland's ICT sector is a hub for IT and communications, as well as environmental technology, biotechnology, logistics & financial services companies. Luxembourg-Kirchberg: institutions of national importance in Grand Duchy of Luxembourg. Esch-Belval: New Belval & Belval Campus near Esch-sur-Alzette. Bertrange: (Bartringen, Mamer, Strassen) Luxembourg's largest shopping centres: La Belle Etoile & City Concorde. Banks & insurance companies in this area: BIL, ING, BGL BNP Paribas, Raiffeisen, Vivium, Garanti Bank, DZ Privatbank, CBP, KBL. Grevenmacher: office space for rent in Luxembourg. Wasserbillig & Weiswampach: rent furnished office space Luxembourg. Serviced office space for rent in Luxembourg. Communities & Districts: Bettembourg, Capellen, Clerf, Diekirch, Dippach, Dudelange, Ettelbruck, Mersch, Pétange, Schifflange, Steinsel, Vianden, Weiswampach, Wiltz. Belgium (Belgique): Antwerpen, Anvers.

Publisher of this Website: Thomas Winterstetter, Trierer Straße 57, 54329 Konz, Germany, Phone  +49-174-6551981, E-Mail: thomas@winterstetter.online, VAT DE814527433

Commitment to Privacy: Your privacy is important to me. To better protect your privacy I provide this notice explaining my online information practices and the choices you can make about the way your information is collected and used.

General Conditions Relating to Consultation of Thomas Winterstetter: Please read the general conditions carefully. By accessing this website, by visiting it or making use of it, you are accepting these general conditions. These general conditions are liable to change. If you do not accept these conditions, please do not access this website, or visit it or make use of this website or the information included in it.

Definition & General Access Rules: “Winterstetter.online” means this website, as published by Thomas Winterstetter, Trierer Straße 57, 54329 Konz, Germany, and all information and material that is contained on this website. The Winterstetter.online website may contains links to websites of third parties. Thomas Winterstetter declines any liability with regard to information or material that is put on one of the sites linked to from the Winterstetter.online website. The fact that a link is created to a website of a third party or that a third party website is allowed to contain a link to the Winterstetter.online website does not mean that Thomas Winterstetter approves or recommends the products or services offered, nor does it give an implicit or explicit judgement in relation to the accuracy and/or reliability of that information which, directly or indirectly, can be found on the websites of third parties or with regard to the reliability and/or decency of third parties. The content of the Winterstetter.online website is liable to change. Not all products and services are available in all geographical areas. People who access the Winterstetter.online website, visit it or make use of it must ascertain whether the law of their country allows them to obtain the information, or if they must refrain from accessing the Winterstetter.online website, visiting it and/or making use of it.

Purpose of this website: The purpose of this website is to promote Thomas Winterstetter.

Use of Cookies: The Winterstetter.online website sometimes uses «cookies». Cookies are little amounts of information stored in the memory of your browser to facilitate your visit to this website (e.g. language choice). These cookies are read each time you visit this website. The information stored in cookies is not private and might also be read by third parties. If you do not want cookies to be stored on your system, please adjust the security and privacy settings in your browser. When visiting the Winterstetter.online website, data about you may recorded by our server (log files) and via web statistics software. Examples of gathered information include visited pages, operating system, screen resolutions, geo location, browser versions, search terms and links leading back to the Winterstetter.online website. This information is used to improve the website and will not be sold.

Applicable Law & Competent Court: Your access to, visit of or use of the Winterstetter.online website and these general conditions are governed by and will be interpreted in accordance with German law. In the event of a dispute, the Courts of Trier shall have sole jurisdiction.

Autonomy & Amendments: If certain clauses of these general conditions with regard to the consultation of the Winterstetter.online website should be considered unenforceable, the remaining clauses shall continue to apply regardless, and the unenforceable clause shall be replaced by an enforceable clause that most closely resembles the underlying intentions of the unenforceable clause. This contract shall form part of all other contracts that you have or will enter into with Thomas Winterstetter. Thomas Winterstetter may amend these general conditions at any time, with immediate effect and without giving notice.

Copyright & credits

The Noun Project collection, licensed under CC BY or under a Public Domain Mark - Battery, Brain, Business Success, Call, Crane, Eco Energy, Graph Report, Global Network, Globe, Html Coding, Human Brain, Internet Search, Keys, Mobile Banking, News, Owl, Online Shop, Pie Chart, Resume Writing, User Interface, Meeting, Partnership, Thinking, World Trip, Writing by Creative Stall. North Star by Carter Precourt. Signature by Lorenzo Stella. Web design inspired by Brent Jackson & Frank Chimero. Thank you.

Thomas Winterstetter, 54329 Konz (Trier), Trierer Strasse 57, Germany | Imprint & privacy

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